For this assignment, you will submit an essay analyzing a sample situation and making recommendations for moving forward. Within the essay, you will include several technical documents, including an incident report, memos, and a website page. Be sure to use proper MLA formatting and include three credible sources to support your claims and reasoning for your choice of actions. You may use graphics in any of your sections, but they are not required. The essay, incident report, memos, and website page should total a minimum of 2,000 words.
Prompt
You are communications lead at The Lookout, a restaurant chain that has become involved in a public health scandal. Customers have become ill from eating at several of your locations, where lettuce and spinach were infected with E. coli. The company is implementing strategies to improve restaurant sanitation, including more thorough training for new and current employees.
Section 1:
Analyze all relevant information, including that from your own research. Begin an essay that explains the problem and your ideas for addressing the situation thoroughly. What internal and external communication strategies should the company use to keep both customers and clients abreast of the situation? Then include a sample incident report that could address all relevant components. Explain your choice of wording.
Section 2:
Write 3-4 memo types addressing the situation from different angles. Topics to consider include:
- Explain how the problem can be addressed
- Explain the progress to date
- Respond to inquiries about the situation
- Spread information about the result of any lab reports
Section 3:
Write a sample website page that explains how the company has fixed the situation and is trying to repair its image. You do not need to start an actual website page, but include the wording you would use for this page. Consider the following:
- Reassure the public that the problem has been addressed
- Emphasize your company’s commitment to health and safety
- Spread information about a free meal promotion
