In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?

Discussion 3.2

What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers’ decisions.

MGMT230:7:Online Organizational Behavior

Discussion 3.1

Do you think expectancy theory is too complex for direct use in organizational settings? Why or why not?

Discussion 3.2

Why are employees having their performance measured and evaluated all the time instead of simply being left alone to do their jobs?