MAR3817CBE Section 01CBE Search Engine Optimization and Mark (11 Weeks) – CBE Online Course – 2024 Spring Quarter

Deliverable 1 – Digital Marketing Report

Deliverable 1 – Digital Marketing Report

Assignment Content

1. Competency
   Evaluate strategies behind website pages’ ranking in organic search results and their impact on ecommerce.
   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
   Scenario
   You have been hired by the Bronx Zoo’s marketing department to head up the Digital Marketing Team. The Director of Marketing has asked you to provide an overview for the new marketing team members and interns on best practices for a digital marketing campaign.
   Instructions
   Your report should address the items below as they apply to the Bronx Zoo:
   1. Discuss the concept, challenges, and advantages of integrated marketing.
   2. Briefly explain the zoo’s online presence in different channels.
   3. Review at least 4 best practices of a digital marketing campaign that would potentially be beneficial for the zoo.
   4. Remember, each of these points should be considered from the perspective of the Bronx Zoo. Your report should be 2-3 pages (APA format) in length, written with professional language, and use proper spelling and grammar. If references are used, they must be cited and listed in APA format on a reference page at the end of the report.
      Resources
   5. Library Databases
   6. Gale Virtual Reference (topic overviews & definitions): https://guides.rasmussen.edu/gvrl
   7. Discovery (articles & ebooks): https://guides.rasmussen.edu/discovery
   8. Business via ProQuest: https://guides.rasmussen.edu/pqbus
   9. APA Guide
   10. Grammarly is available to assist you with proofreading your work.
   11. Use the Writing Lab for timely feedback to help you fine-tune your deliverable before you submit it for grading.
   12. Click on the Business Reports tab in the Business Writing Guide for support with writing reports.