Choose one social media channel and one traditional channel that you plan to use in your marketing campaign. For each channel, answer the following questions:

· Why is this channel an appropriate choice to promote your product or service?

· What type of data will you be able to collect related to your use of this channel in your campaign?

· What metrics and KPIs might be useful in assessing your return on investment for this channel?

Now consider the company’s own website, which is also a digital marketing channel. Answer the following questions about the company website:

· What type of content will be needed on your own website to promote your product or service?

· What type of data will you be able to collect from the company website to assess ROI? How will you collect this data?