Word Count: 3,200 Words Maximum
please check the attached file, which provides more details.
The Task:
This task is completed individually. Students are asked to answer all questions.
When preparing for the task you should pay particular attention to not just remembering theory (for example, from the textbook, from classes or that you have read elsewhere), but also considering how this can be applied to create specific communication strategies appropriate to selected products. A solid basis for your demonstration of understanding in this course will require that you:
Exemplify how integrated marketing communication can be used as a process for developing brand equity,
The role of marketing communications (and its specific elements) in marketing strategies, and
How current strategies and techniques used in marketing communications can be applied.
All of this must be considered in the context of ethical and appropriate behaviours.
Your answers will need to exhibit clarity and depth of understanding of key principles as well as practical applications where required. It is imperative that you read the questions carefully and answer specifically what is asked. Please structure your written answers so they specifically and clearly address the questions.